As I’ve explained in previous posts, while strains will still carry some weight with growers, the consumers of the future are not going to concern themselves with strain.
They will make purchases based on the outcome(s) they want.
They’ll choose products with labels that read anxiety, depression, pain, sleep, etc. (as I explained in this post: What You Need to Know About Big Marijuana)
Chances are you’ve heard about the baller parties I host for our community at my mansion in the Hollywood Hills.
And as you may be aware, I was planning the best one yet for Super Bowl Sunday.
Over 500 growers, store owners, and industry leaders were set to travel from all around the country to watch the game on giant screens (some as big as 17ft x 10ft) overlooking LA’s beautiful skyline. They would mingle with celebrities, body-painted women, and 420-friendly ex-NFL players. And they would enjoy live performances by the Official LA Ram Cheerleaders, as well as professional music and entertainment, virtual reality gaming, an experiential 3D dome, and, of course, a bud bar and a dab bar.
People ask why I stand up to Big Marijuana. “Aren’t you scared these guys will bury you,” they say, “with their billions of dollars and roided-out legal teams?”
Let me tell you a little story…
When I was growing up in Illinois, my dad owned his own film processing business called American Film Company.
Decades ago—like in the ’80s—weed wasn’t always easy to find.
Sure, if you grew it or had the right connections, you could enjoy year-round buds. But most smokers found themselves with an empty sack and a bowl full of resin a helluva lot more often than they wanted.
I’m not saying smokers rarely had weed. In fact, more often than not they were flush. However, they wanted a plump satchel all the time—365 days a year.
As an industry, we’re exploding right now.
In 2015, we sold $996 million of weed…in Colorado alone
That’s a billion fucking dollars. In one state, in one year.
Other states—such as Oregon, Alaska, California, Massachusetts, Maine, Nevada, as well as the District of Columbia—have followed Colorado and Washington’s lead and legalized recreational marijuana, and more are hopping onboard.
Warning: If you’re easily offended by a few F Bombs, you may want to pass on reading this post. I’m very passionate about the topic I’m about to discuss with you and after reading what I wrote noticed I used the F Word a bit more than I normally would in a blog post. To the easily offended: you’ve been warned.
For the past decade, Advanced Nutrients has been helping growers consistently pull 2 pounds per light. In fact, we were the first ones to do it. Once in a while I’d hear about a grower getting 3+ per light, but it was rare.
Well, that’s all changed.
Growers are now routinely yielding 3+ pounds per light.
Today, if someone lives in a fairly progressive state, they typically go to a dispensary to buy their cannabis. There, they can pick out a strain that gives them the type of feeling they want: it could be called Golden Goat, Trainwreck, or Banana Kush. They might buy candies, baked goods, or lozenges, but for the most part they’re picking up flowers.
