Today, if someone lives in a fairly progressive state, they typically go to a dispensary to buy their cannabis. There, they can pick out a strain that gives them the type of feeling they want: it could be called Golden Goat, Trainwreck, or Banana Kush. They might buy candies, baked goods, or lozenges, but for the most part they’re picking up flowers.
In the future, and I’m talking 5 to 10 years, that dispensary will still exist, but most people will buy their cannabis at convenience stores, grocery stores, department stores—even pet stores.
And only people nostalgic for the “good old days” will smoke flowers.
Everyone else will consume some form of concentrate—in an edible, in a vape pen or e-cig, in a pill, or in a cream. And that product will be standardized, branded, and marketed just like Coca Cola.
See, what most of the world doesn’t realize yet is that we are wired for weed—literally.
Because of our endocannabinoid system. It helps control basic physiological processes like pain modulation, memory, appetite, and immune system responses.
And CBD, CBN, and THC—the main cannabinoids in cannabis, the chemicals that get you high—fit like lock and key into these receptors.
As a result, weed, marijuana, cannabis—whatever you want to call it—can have a significant effect on:
- Heart disease
- Anxiety disorders of all kinds
- Muscle repair
Right now, the medical community is discovering that there’s a significant portion of the population whose bodies don’t have the enzyme that processes B vitamins so they can be absorbed into cells—or it’s not fully functioning.
It’s called MTHFR. This causes all sorts of havoc—everything from Alzheimer’s to weight gain.
For these people, cannabis contains a full spectrum of B vitamins that are naturally preprocessed so they can be absorbed into the body.
This is the kind of thing people will be thinking about when they go to the store, and they’ll pick out their products based on what problem they want it to solve or how they want it to make them feel.
They’ll make their purchases based on the outcome they want.
Yes, people will still consume cannabis to get high. But when they go to the store to pick out their product, they’ll be thinking about what kind of high they want to have. Do they want to be more creative? Do they want to relax? Do they want to have great sex?
It’ll tell you right on the label what that product will do for you, what it contains, and what the dosage is.
But more and more people will buy cannabis like they buy over-the-counter drugs.
And soon, when the world thinks about marijuana they’re not going to think potheads.
They’re going to think of the woman who takes cannabis for post-partum depression.
They’re going to think of the woman who uses cannabis in her skin-care regiment.
And they’re going to think of the guy who drinks a cannabis shake after his workout for muscle repair.
But probably more likely than any of these, cannabis will be so ubiquitous, when you think about the person who uses it, you’re not going to think about any body in particular at all.
And because of this ubiquity, we’re going to see a gold rush.
Colorado was just the beginning.
In 2020, the cannabis industry will be bigger than the NFL.
In 2030, it’ll be bigger than beer.
And soon after that, it will be bigger than wheat, corn, and soybeans combined.
There’s huge opportunity here for the right people.
But where there’s opportunity and profit, there’s also corruption.
Monsanto, the folks who have a chokehold on the farming industry, campaigned like crazy to get cannabis legalized in Uruguay. Now that it’s legal, they’re figuring out how to mass produce the same kind of Frankenplants they grow in the US.
Philip Morris just invested $20 million in an Israeli company that’s developed a metered-dose medical marijuana vaporizer.
And the FDA is already starting to regulate e-cigarettes and vaporizers.
Given what’s going on in mass-produced agriculture, the fact that only 40 to 60% of what’s in a cigarette is actually tobacco, and the amount of money big pharmaceutical companies pump into Washington to maintain their competitive edge, we don’t have to stretch very far to imagine where this is going to go.
Truth be told, there’s a million ways for us to mess this up.
The biggest way, though, is to ignore that it’s happening.
It may sound crazy right now, but not to long ago scientists estimated that we would only need three computers in the world.
Now, everyone’s walking around with one in their hand looking for a rare Pokémon.
But there are also a lot of things we can do to get it right. If you’re a consumer, you can support legislation that puts your needs first.
Trust me Big Farming and Big Parma are already looking into this. You should too.
Cannabis isn’t tobacco, and it’s not alcohol. No rational person smokes cigarettes for the health benefits. So, don’t just copy and paste laws designed for those products.
But do ask for clear and standardized labeling and insist on quality, ethical products. Do your research. Ask questions.
If you’re a journalist or a blogger, take a new look at the industry, and write about it.
If you’re in the industry, find a niche and get serious about marketing.
If you have the means, consider investing in a company that makes ethical products.
But above all, lets finally move past this stigma of the degenerate, lazy pothead.
Yeah, potheads exist, and they always will, but they won’t make up the majority of users.
Because I promise you, there will be a day where you download your genetic profile, get it analyzed, and within minutes, you will know what type of marijuana will react best for your body for whatever type of outcome you’re going for.
And there will be a day when you go to the store and you’ll pick your specific kind with your coffee, your toilet paper, and your body lotion.
And I’m not talking 2050. I’m talking 2025.
Cannabis isn’t a panacea, but it deserves more consideration than most of us are giving it today.
We are wired for weed. Do what you can to make sure it becomes a force of good in our lives.
P.S. I’m currently writing a very important free report for you, titled What Big Marijuana Doesn’t Want You To Know
It’s about how you can survive and thrive in our industry, while everyone else gets squeezed out by Big Marijuana.
So be sure to keep an eye for it in your inbox. This is information you DO NOT want to miss if you plan to succeed in the ever-changing marijuana economy.