People often ask how it is I’ve been able to grow over a million pot plants, make all these crazy breakthroughs in the science of cannabis cultivation, and build a $90-million-dollar-a-year nutrient company, all while the odds have been stacked against me every step of the way.
I just tell ‘em it’s because of Peaches…
You see, when I was a kid I was really into basketball. I was good at it too, and being the tallest kid in my class didn’t hurt.
My sophomore year coach, Rich Reynolds—I called him Peaches—was as kick-ass-of-a-coach as a kid could hope to have. Along with my father, Peaches molded me more into the man I am today than anyone.
We actually won a number of championships because of Peaches. Let me re-phrase that: We won a number of championships because of Peaches’ unrelenting brutality.
That man damn near ran us to death—until we couldn’t take another step.
And then he’d go, “You guys gotta do 20 more sprints down the end of this hallway and I’m timing you, you get ten seconds to do it, and if any of ya don’t make it, the rest of ya have to do the whole thing over again.”
Reynolds knew all about pressure. Already exhausted from running and working our asses off, he’d make us keep going. And going. And going.
Now, I gotta be honest with ya here, it flat-out SUCKED. Absolute living hell. But on the other side of that hell was freedom. Freedom in knowing that I could do anything I set my mind to, as long as I was willing to do the work.
As grueling as it may have been, I discovered gold in those workouts—that when I think I can’t go any further, there’s always helluva lot more left in me than my mind would lead to me to believe. There’s extra strength that can always be called upon when needed. You just gotta dig deep and yank it to the surface.
I wouldn’t trade the lessons Peaches taught me for anything.
He instilled in me this instinct to keep going when I thought all the chips were stacked against me—to just suck it up and keep going. Just. Keep. Going.
I can’t tell you how many times in life I should have quit growing, gotten out of business, and just packed up and called it a day. But because of what Peaches taught me, I kept going. And it’s in that extra mile that victory is found.
He called it intestinal fortitude. And sure, he drove us into the wall, but when we played other teams, they didn’t have a chance in hell. We’d seize the court with a vengeance, running half- and full-court presses the entire game, pushing just as hard on offense, as our opponents struggled to keep up. And we were a small school of just 900, taking down schools of 4,000 like they were nothing. We’d smoke ‘em every time.
We won big tournaments, and these things were hard to win. You’re playing against the sixteen best teams in your region.
Unfortunately, at conference, one of our best players—a sophomore point guard—got moved up to varsity, and we took second. I have no doubt we would’ve taken first that year had he not been moved.
Coach Reynolds did far more for us and for society, by the lessons he taught us, than just wins on the basketball court. He turned us into men. A lot of the kids on the team went on to do some great things and have become very successful.
No matter what you’re up against, no matter how big of a mountain stands before you, you can prevail if you just get it in your gut that nothing is going to stop you and then give it everything you fucking have.
Sounds cliché, but it’s as true as steel.
“When you’re at the end of your rope, tie a knot and hold on”
We’re far more capable than we believe ourselves to be. And whether it’s in your garden, business, or personal life, if your eye’s on the ball and you’re willing to do whatever it takes to get the job done—not letting the negative comments of others, your own self-limiting beliefs, and obstacles and set-backs get you down—you WILL prevail. It may not always be the way you pictured it, because we don’t control outcomes, but we can control ourselves and our actions, and we can go a helluva lot further than we think we can.
The key is to just put one foot in front of the other, trudge through your fears and self-doubt, and do the work.
“Genius is 1% talent and 99% percent hard work…”
— Albert Einstein
“Never give in–never, never, never, never, in nothing great or small, large or petty, never give in except to convictions of honour and good sense. Never yield to force; never yield to the apparently overwhelming might of the enemy.”
—Sir Winston Churchill,